Elevator pitch

One of the most difficult tasks that I have engaged in over the past 18 months is finding the finance/funding for my business. I have submitted applications to banks, to investors and to individuals. No luck yet. I am not naive and I had to ask myself a simple question: If so many people say “NO” than I must have a crappy product, or I must be useless at pitching it or I must be delusional. All these ideas did cross my mind, and yet I still continue in my pursuit, surely I must be mad, insane, off my rockers, or am I?

The reality is that I have just spoken to the wrong people! I have to and I will find the right investor or supporter. Why am I so confident? It’s really simple, I think that the people or organisations that I approached just don’t get it! I am not being unrealistic, simplistic or or even naive,  just read my pitch below and see if I am right (or mad).

South Africa is struggling to meet its energy needs. The national grid has less than 2% reserve, that is capacity over demand, the norm is 10%. Our country is one of the top 10 polluters in terms of green house gas emissions, mostly due to energy production from coal. The government is on record for saying that we will reduce our CO2 emissions by 30% (President Zuma speaking at COP16 Denmark). The govt is committed to renewable energy to reduce reliance on coal and to reduce GHGs. There is state support in the form of subsidies and rebates for green/energy saving products.We all have to find ways top reduce our energy consumption. Additionally, energy is getting very expensive in South Africa. The price has doubled in the last 5 years and is set to double over the the next decade again. Energy efficiency requirements for new buildings is now written into the building code via new legislation already passed. Energy efficiency, and renewable energy  is going to be a huge opportunity

Elevator pitch: I want to expand the  heat pump market in South Africa by selling 1000 units per year. This is an energy saving device that saves up to 35% of the energy bill of households. This product will save consumers and businesses money, it will cut energy consumption and reduce green house gas emissions (reduce your carbon foot-print). I also want to sell solar systems to people who are currently energy poor/off-the grid so to speak. South Africa has one of the highest solar resources (solar radiation or insolation) in the world. This is a free energy source and it is a travesty that we still have people who don’t have access to electricity in South Africa and surrounding regions.

I believe that this is an opportunity that is worth pursuing and this is exactly what I am doing. I need an initial R1 million rand (around $120 000) to do this. Call me on +27 82 332 8791 or email me on sunny(at)zerocarbon.co.za to discuss or fund or invest in this opportunity.

Note: I have listened to all the constructive input from the various parties/banks/funders and I have incorporated relevant enhancements into the business proposal. So I am listening and thus not ignoring the contributions of said people. (Just in case someone accuses me of arrogance or inflexibility)

Link to my business selling heat pumps: www.zerocarbon.co.za

Link to my business developing solar projects: www.enerlogy.co.za




Voices of descent

There is a growing voice of descent in the land and it is growing louder day by day. What started out a as whisper, then a murmur has how become audible to those who care to listen. Labour strikes, political leadership and a genneral disapproval with the status quo is giving amplification to the discourse.

The essence of this dissatisfaction in my opinion has noting to do with who leads the ruling party, as some uninformed regularly postulate. The real issue is poverty and all it’s vices and complications.
Empty stomachs, sub standard housing , poor health care and sporadic education all ferment the argument.

The succession debate, visclating leaders and self serving politicians offer little or no hope of calming matters, rather these issues add fuel to the tinder box. The flint that will spark the fire will surely come if we continue in our blissful ignorance of the growing dissatisfaction of the poor.

Those of us in leadership, business, civil society, and faith based organizations who are aware of the impending social upheaval dare not remain silent or complacent. We need to add our voice to the conversation and we need to act ,and we need to act now. ( I will follow up in another post on ideas of what we could start doing)